Product Photography for Professionals

Overview

  • Learn the essentials of Commercial Photography from real professionals
  • Learn to control each and every element in your frame to bring the vision of your client or Art Director to life
  • Learn the ‘why’ of everything you do from camera settings and set preparation to choosing lights and finishing the edit
  • Learn the craft of lighting and how to choose lights, lighting angles and lighting ratios to create stunning product shots
  • Learn how to be a team player and the art of working with Art Directors

Course Duration

  • 4 Classes
  • 4 hours x 4 (16 hours of teaching and training - equivalent to 01 IME Credit)

Course Description

  • All classes are interactive multimedia experiences
  • Hands on training on all the scenarios taught in the class
  • Lights, shooting table & the subjects will be provided by IME for all the lighting classes
  • This one credit course can be carried over to the Diploma
  • Certificate of participation will be awarded to participants with 100% attendance

Intended Audience

  • Professional Photographers who want to get in to product photography
  • Students who have completed the Advanced Competency in Digital Photography course
  • Anyone who wants to study product / still life photography provided that person has a decent understanding of basics of photography and lighting

Medium of Instruction

  • Sinhala

Course Schedule

  • Tuesday 1400 - 1800

Required Equipment

  • A DSLR or a Modern Mirrorless Camera or any other camera with manual controls for Aperture, Shutter & ISO
  • A laptop computer with Adobe Lightroom installed

Basic Concepts

  • What is product photography
  • Working in a team
  • Client/Art Director interview
  • The job description and understanding the concept
  • Shooting location and limitations
  • Output platforms

Planning the shoot

  • Shooting space
  • Choosing equipment to create the final image
  • Lights
  • Light modifiers
  • Lenses
  • Set preparation
  • Working with a team of experts
  • Getting help from stylists, designers etc..

Food Photography

  • Basic concepts
  • Why is food special
  • Managing lights
  • Highlighting the nature of different food items
  • Working with chefs and food stylists
  • Improvising and using and necessary equipments

Liquids and Glass

  • Creating an effective glass, liquid or drink shot
  • Special strategies to make them look good and realistic
  • How to make a drink ‘look’ cold
  • Lighting up liquids
  • Creating effective backgrounds

Commercial Products

  • Showing the products to bring out client’s vision
  • Different lighting strategies as per product
  • Placing and positing a product and working with Art Directors
  • Shooting for different output platforms
  • Shooting products with different surface appearances
  • Managing reflections

Adding your own touch

  • Using your expertise to exceed expectations
  • Editing and presenting files
  • Retaining rights to use images on your portfolio

Educational/Enrolment Requirements

  • Prior participation in Basic, Advanced or Diploma Course by IME, Or
  • Proof of competency in areas of basic camera handling and exposure. A good understanding about lighting or participation in Basic or Advanced lighting course by IME

Getting the best out of this course

  • As in all other courses by IME, we expect students to spend a minimum of 2 hours on homework for each hour spent in the class
  • Participation in all classes is expected to get the best out of the course and more than 85% attendance is required to sit for diploma examination
  • We expect participants to have equipment as described in the course overview section

Enrolment Process

  • A limited number of students will be enrolled per course
  • Positions are given on first come first serve basis
  • Students need to choose a payment option and must make the payment to secure a placement

Payments

Course Fee: Rs. 25,000.00 (Rupees Twenty Five Thousand)

  • Eligible for 5% discount if paid two weeks prior to the commencement of the course

Making Payments

  • Payments can be made in person, to our bank account or via credit card (this option is currently being developed)
  • A reference number is required to deposit money to our bank account and should be stated on the deposit slip
  • Reference numbers can be obtained by contacting our Registrar or filling out the following form

Contact Numbers

  • 011 309 4300
  • 077 415 1065
  • 071 274 5005
  • 077 762 5140

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